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Called "today's hottest financial idea and getting hotter" by "fortune magazine, Economic Value Added (EVA) is "the topic of conversation in financial circles around the world, from Germany and Japan to Singapore and South Africa. A revolutionary strategy for creating corporate and shareholder wealth that measures a company's real profitability, it has been adopted by such prominent corporations as Coca-Cola, Eli Lilly, and Siemens AG--with spectacular financial results. Yet, despite its increasing visibility, most executives still only have a vague notion of what EVA is and what it can do for their company. This groundbreaking book explains and clarifies all. Written by Al Ehrbar, a leading business journalist and senior vice president at EVA inventor Stern Stewart & Co., "EVA: The Real Key to Creating Wealth provides a complete, accessible overview that examines how exactly EVA works, how it is measured, what it can do to structure incentives for employees, and why it is as potent as it is. At its most basic, Economic Value Added is a measure of corporate performance that differs from most others by charging profit for the cost of all the capital a company employs, including equity. To help translate principle into real-world practice, Ehrbar presents revealing case histories of EVA success stories, including those of Briggs & Stratton, the U.S. Postal Service, and Coca-Cola, which was catapulted from mediocrity to the number one wealth creator in the world with the addition of EVA. An in-depth look at a breakthrough idea whose impact is being felt from corporate boardrooms to Wall Street, this indispensable book is must reading for business leaders looking tofully grasp--and profit from--"the real key to creating wealth.

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing".

Eli Lilly and Company - One of the world's largest corporations, Eli Lilly and Company is a global pharmaceutical company with headquarters in Indianapolis, Indiana, USA.

Colonel Eli Lilly - Colonel Eli Lilly (1839 - 1898) was a soldier, pharmaceutical chemist, and industrialist, founder of the eponymous Eli Lilly and Company pharmaceutical corporation. The company has grown to be one of the largest and most influential pharmaceutical companies in the world, offering key pharmaceutical products in almost every key therapeutic area.

Eli Lilly (industrialist) - Eli Lilly (1885-1977) was a pharmaceutical industrialist and President of Eli Lilly and Company. He was named for his grandfather, Colonel Eli Lilly, who founded the family business.

Lilly Endowment - Eli Lilly and Company was founded in 1876 by Col. Eli Lilly.

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